#Sports insights nfl pro

In turn, this increases advertising and sponsorship dollars from brands looking to tap into a highly engaged audience. Because when customizations like RomoVision or new channels such as legalized betting grab a fan’s attention, this increases ratings and clicks.

They help build genuine connections and have huge financial upside if executed properly.Īs my award-winning colleague David Levy explained, fan engagement continues to drive the entire sports revenue model. RomoVision and other customizations are driving the shift from a one-to-many broadcasting standard toward a much more personalized and immersive one-to-one model.ĭata, betting and customizations are much more than buzzwords when predicting the future of fan engagement. These are all essential to engage the next generation of sports fans. Oh, and by the way, those slime tracks during CBS and Nickelodeon’s special NFL Wild Card presentation? That was Second Spectrum as well. They have worked with the NBA, MLS and other properties like the Premier League for years, and now are bringing all of that experience to every NFL screen around the world. RomoVision is just the next step from a company, Second Spectrum, that walks the walk in digital and data visual engagement. The NFL and CBS are meeting fans’ demand for more insights on every aspect of the game, creating new value from their Next Gen Stats (NGS) while enhancing the fan experience with unobtrusive customizations. It is fun to watch, and you see how enthusiastic Tony is in engaging with the technology to give everyone watching fun, and shareable visuals. The data is gamified using Second Spectrum’s unique machine understanding of sports to show everything from team lineups before individual plays, through X’s and O’s, to pinpoint tracking of quarterback passes.

#Sports insights nfl pro

Launched this year in partnership with CBS and our Second Spectrum division, it helps fans visualize and embrace the nuances of the game through the forensic view of the star analyst and Pro Bowl quarterback Tony Romo. And the NFL is keeping pace, finding new ways to make the consumption of their content more compelling and bringing their data to life. The major streaming platforms increasingly tailor their offering to each customer’s demands while Amazon’s X-Ray feature delivers insights and trivia embedded within the live broadcast. But even though it is entrenched in the fabric of American content consumption, the NFL recognizes that it is constantly vying for fans’ attention, not just with other sports but other entertainment industries. In a recent Sportico poll, the NFL accounted for 41 of the top 50 most-watched broadcasts in 2021. RomoVision Leads a New Wave of Customizations And this is a key example of how leagues and their partners must give fans the option to customize the product they receive based on their preferences. betting customers will be interested in the NFL, not every NFL fan will want to bet. But it is vital to remember that while the majority of U.S. This means testing fans’ knowledge of everything from the final result to the minutiae of the next play or individual player stats, to keep fans engaged for longer and across more platforms.īetting can be a key component of this alongside free-to-play games, NFTs and other platforms. The NFL realized that by giving Genius access to their official data feeds, video streams and digital advertising inventory, we could create a partnership that would help to transform the entire fan experience.Īs the NFL’s Brian Rolapp commented for last month’s Genius Investor Day: “This (the Genius partnership) is much more than betting for us… This is more about serving fans and helping them be engaged in our sport, 365 days a year.”įor the NFL and other sports worldwide, engaging with betting is part of a wider strategy to gamify the fan experience.

But this partnership is far bigger than that. betting market using Genius’ official NFL data to power their products. Just a year in and we’ve achieved incredible market share with more than 97% of the U.S. With Genius’ outstanding reputation for official data and powering the world’s largest sportsbooks, many people naturally associate our deal with the NFL as a betting agreement to distribute their assets. As we prepare for the first Super Bowl with Genius as the NFL’s official partner, here are some key trends for the premium standard of sports entertainment.